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Archived Columns
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KSA Foodservice Distribution Update |
| October 2008 By Bill Beattie Recent media coverage of the economy has gotten the collective attention of the foodservice industry at all levels. Many restaurants and hotels are reporting negative sales growth as consumers tighten discretionary spending. On the institutional side, schools, hospitals and nursing homes are fearful of reduced government support. In turn, foodservice distributors and manufacturers are experiencing only modest growth, or in many cases, declining volume. Exacerbating the situation, we are hearing that lenders are reducing credit lines, redrafting loan terms or covenants, and vendors are tightening their credit and payment policies. Prudent distributor owners, in addition to monitoring and managing their personal financial positions, must now also carefully examine the financial status of their businesses. It’s time to go beyond personal wealth preservation and look for the business indicators of impending trouble – it’s time for a Financial Check Up. Negative events can happen quickly – and seemingly without warning. Be on the lookout for the early warning signals of an impending capital crunch in your business. Watch out for signs like these:
On the flip side, this type of economic environment could be an unprecedented time for strong businesses to avail themselves of opportunities:
To take advantage of these types of opportunities, you need to know with certainty, in advance, what your financial resources/buying power/borrowing capabilities are. A Financial Check Up helps distributor owners and senior management better track and improve the financial health of their business. Industry experts agree. “Foodservice distributors need an outsider to look at their business to give an honest critique – your bank or accountant will treat you as a customer in order to stay noncontroversial. What you really need is someone with expertise in both foodservice and finance who will be frank with you and ask “why are you doing it this way?” said John Martin, CEO of Martin Bros. and Chairman of IFDA. What’s involved in a Financial Check Up? Basically, it’s sharing key financial and operational information with a qualified and trusted advisor who is well-versed, like John Martin says above, in both foodservice and finance. For some closely held and/or family distributorships (“private” in every sense!) that have never shown their numbers to anyone on “the outside”, this can be a leap of faith. However, just like a significant medical event, sometimes you need to share sensitive information with a specialist to position your business for a healthy and secure future. The first step in the Financial Check Up process is to discuss and confirm what your goals are for the review process. Here are some goals we often hear:
Once you and your financial advisor fully understand the goals for the review, you will want to ensure confidentiality by signing a non-disclosure agreement (which your attorney may want to review as the agreements can differ from company to company, and from state to state). Experienced, professional advisors will be very sensitive to the trust placed in them. It’s their responsibility to help clients feel secure about the process of providing them with specific financial and business information – so that clients provide enough information to make the review process useful. Your advisor will likely examine historical financials, accounts receivable aging, miles driven, and earned income. In addition, they will want to review customer, employee, delivery, and invoice counts in the analysis. To go back to my medical analogy, we all go to the doctor for one of two reasons. We go for the annual physical to have a professional assessment of our health, and we go when we are feeling poorly. The same two reasons inspire owners of foodservice distributors to work with a foodservice financial advisor. Some call the advisor when things are not going well. Others owners get a regular Financial Check Up to prevent small problems from becoming life-threatening – bearing in mind the old saying: “an ounce of prevention is worth a pound of cure.” Please call me at at 804-565-6018 or email me at bbeattie@ksadvisorsllc.com if you have questions or would like to discuss this further. |
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